AppsFlyer

AppsFlyer provides attribution and marketing analytics services that enable advertisers and developers to:

(i) measure and analyze the effectiveness of their marketing campaigns by understanding which marketing campaigns contributed to the download/installation of their mobile applications or such other conversion metric (e.g. relaunch of Application); and

(ii) measure and analyze certain events and actions within their Application or websites, such as in-app purchases made by End Users . The Services also help our Customers identify and protect against fraudulent behavior related to their marketing campaigns.