CSA STAR Registry

The Constant Contact platform enables customers to streamline, automate, and analyze the results of email campaigns. The application provides features such as bulk email marketing, social media and short message/messaging service (SMS) communication, contact management, engagement tracking, and analytics and reporting options. Key features of the Constant Contact platform include the following: - A / B split testing: Tracks and compares email performance to improve open rates - Autoresponders: Automatically send emails based on specific triggers, such as a customer’s birthday, or new subscriber enrollment. - Email editor: Customize emails with drag-and-drop tools. - Email templates: Choose from dozens of templates to design the right email for a campaign. - List management: Create lists to categorize and send to specific contacts based on the email. - Reporting: Keep track of analytics with Constant Contact’s reporting feature.